Leading up to the NCAA allowing athletes to profit off of name, image and likeness, much of the fan and media discussion centered around college football players being able to finally legally make money.

Fans and media members quickly learned that NIL craze extends well beyond college football. Just because an athlete doesn’t get many mentions on “SportsCenter,” doesn’t mean they’re getting left out on marketing opportunities.

LSU gymnast Olivia Dunne has been quick to capitalize off of her social media following. LSU’s video team captured Dunne traveling to Times Square to see her new billboard. In the video below, Dunne credits LSU with helping grow her large social media following and hopes the billboard encourages more athletes to take their talents to Baton Rouge.

Action Network’s Darren Rovell ranked Dunne as one of the top athletes to profit off of NIL, projecting she could make over $1 million.