Missouri is one of eight SEC schools to have its own Jigglers University Mold Kit, Jell-O announced this week.

The product, sold at grocery stores as well as on Amazon.com, features two Missouri mold trays in addition to lemon gelatin. One spells out “Mizzou,” while the other features the Tigers’ trademarked logo. The suggested retail price is $5.99.

The company whose name has become synonymous with gelatin released the product for 20 different schools this year, including Alabama, Arkansas, Florida, Georgia, LSU, Tennessee and Texas A&M. Non-SEC schools include Florida State, Iowa, Michigan, Michigan State, North Carolina, Ohio State, Oklahoma, Oregon, Texas, UCLA, USC and Wisconsin.

“We determined school choice by a combination of local retailer support and fan base to develop an optimal portfolio of universities across the country,” Jell-O Brand Assistant Hermes Risien told the Houston Chronicle.

Risien also said he envisions the product as a tailgating item.

I suppose Missouri should beĀ flattered, as it’s a pretty strong group of football schools (Iowa and North Carolina aside).

In other news, Rev. Joe Godfrey, the former president of the Alabama Baptist Convention and now the executive director of an anti-alcohol group, immediately took offense, telling AL.com he can foresee the team-branded Jell-O snacks encouraging binge drinking.

“It seems for college kids the focus is on getting drunk, that’s the goal of the drinking games,” Godfrey said, referencing Jell-O shots. “It’s almost a rite of passage, like this is what college kids are expected to do.”

At that, I’m guessing Jell-O gave a little fist-pump. Any publicity is good publicity, right?