- ESPN BET is set to transition to theScore Bet in Missouri on Dec. 1
- The Show-Me State today opened account registration and funding for its licensed operators
- Customers who register an ESPN BET will have their information automatically transferred during the rebrand
The Missouri Gaming Commission today officially opened account registration and funding for the Show-Me State’s nine licensed sports betting operators, but one license holder is set for a major change on the same day sports betting launches.
The state’s nine sports betting operators today opened account registration and funding with just two weeks remaining until the Missouri online sports betting launch on Monday, Dec. 1. PENN Entertainment, however, is set for a major change on the same day of launch.
PENN Entertainment’s online sports betting platform, ESPN BET, is set to close on Dec. 1, 2025, and will be rebranded to theScore Bet on the same day.
 ESPN BET MISSOURI Signup Today & Get a $20 Pre-Reg Bonus + Bet $10, Get $100 If You Win Bonus on Launch Day!
Must manually enter promo code SOUTH to claim offer. Must be 21+ to wager and present in MO. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER LOCK IN PROMO CODE: SOUTH CODE: SOUTH |
Rebrand Coming for ESPN BET
Customers who hope to use theScore Bet on Dec. 1, 2025, when Missouri launches online sports betting can simply sign up for an ESPN BET account today. A representative with theScore Bet confirmed that all user information and account data will automatically be transferred to the new online sports betting platform on Dec. 1.
Customers will not have to re-register an account, download any new apps, or active any new promos if already registered with ESPN BET in the state. Any promotions or bonuses customers receive now from signing up with ESPN BET will be transferred to theScore Bet accounts.
This is all necessary due to PENN Entertainment and ESPN mutually agreeing to dissolve their 10-year sports betting partnership after just two years. PENN Entertainment CEOÂ Jay Snowden revealed during the company’s Q3 earnings report that it will continue to offer online sports betting in states where it holds a license through its theScore Bet brand.
PENN Entertainment will retain its database of 2.9 million digital users acquired during the ESPN relationship. Snowden reported more than 300,000 new users registered with the company since the start of the NFL season.
ESPN, PENN Partnership No More
Under the terms of the original deal, both ESPN and PENN Entertainment had the right to terminate the agreement after its third year if specific market share performance thresholds were not met.
ESPN Bet struggled in the U.S., never reaching its goal of being a top-three platform. ESPN Bet consistently maintained a top-six spot and reported a market share of less than 5% in the U.S.
When the deal was announced in summer 2023, PENN Entertainment agreed to pay $1.5 billion to ESPN over the initial 10-year term and grant ESPN approximately $500 million of warrants to purchase 31.8 million PENN common shares. As part of the deal, PENN Entertainment included potential financial incentives for ESPN dependent on ESPN BET reaching performance
Missouri Account Registration Officially Open
Account registration officially opened today at midnight. The Missouri Gaming Commission opened account registration and funding for its nine online sports betting licensees; DraftKings Missouri, Circa Missouri, FanDuel Missouri, Underdog Missouri, Fanatics Sportsbook Missouri, Caesars Sportsbook Missouri, theScore Bet Missouri, bet365 Missouri, and BetMGM Missouri.
Missouri sports betting is set to launch on Monday, Dec. 1 at midnight.
Robert is an expert on sports betting in the United States, specifically the legalization process and regulation surrounding the industry.
