Small-town Alabama to the Big Dance, Purdue’s Isaac Haas isn’t ready to give up the fight
By Al Blanton
Published:
Isaac Haas was a big deal in Alabama high school hoops. And he was doing even bigger things for Purdue, until he broke his elbow in the NCAA Tournament opener. The 7-2 center they call Ivan Drago is down, but he refuses to be counted out.
On Jan. 31 on a Hoosiers-cold Indiana night, Purdue basketball hosted โRocky Nightโ at Mackey Arena. As a promotional for the event, the athletic marketing department designed several posters, the cleverest of which involved the Boilermakersโ 7-foot-2 center, Isaac Haas. Haas, who favors the Russian foil Ivan Drago in the movie Rocky IV, is shirtless and sweat-slick, gold boxing gloves covering his large mitts. As Drago โ er Haas โ stares menacingly into the camera, beside him, the caption reads, โI MUST BREAK YOU.โ
This Friday, Haas learned firsthand about unfortunate breaks. During the second half of Purdueโs game versus Cal State Fullerton, Haas cracked his elbow when he tumbled to the floor. As Purdue Nation let out a gut-wrenching sigh, the initial response from media row was portentous. โTo me, it kills their season,โ said CBS commentator Charles Barkley. Clark Kellogg described the injury as โdevastating.โ
But if anyone knows Haas, or Purdue for that matter, this knock-down will not mean a knock out. On the official Purdue Menโs Basketball Instagram page @boilerball, a picture of Haas was captioned, โWe now have the nationโs biggest cheerleader โฆ He will be there for us โฆ you know we will have his back #boilerup #marchmadness.โ
Now CBS is reporting that Haas is going to wrap his elbow up and โ Great Scott! โ try to play in Sunday’s second round matchup against in-state rival Butler. With such resiliency and durability, spectators are left with one question:
Could Haas actually be Ivan Drago?

*****
Purdueโs unlikely romance with Haas began four years ago when coach Matt Painter forged deep into the South and plucked Haas from a small community in Alabama called Hokes Bluff, an hour northeast of Birmingham. Actually the Haases live just outside of a community called โBallplay,โ named after a creek and somewhere between the tiny towns of Hokes Bluff and Piedmont. All of that is hard to explain, so Haasโ mother, Rachel, simply says โHokes Bluffโ when asked where the family lives.
By no means a metropolis, Hokes Bluff is a town measured by four-way stops. Some folks insist thereโs only one in town, others may lobby for two or three. The epicenter of action occurs at a five-and-dime called Cash Saver Foods, the local hangout for teenagers. Itโs clear that thereโs not much to do, that time draws out deliberately, and itโs a really, really big deal when a 7-foot local appears on ESPN.
Greg Watkins, Haasโ high school coach, describes his former player as a โregular kid,โ a once-goofy, happy-go-lucky high schooler whose maturation process over the past four years at Purdue has been remarkable to watch. โHe was just like every other kid, but heโs a 7-footer,โ said Watkins. โHeโd forget shoes at practice just like everybody else.โ
In ninth grade, Haas was already standing at 6-10 and Watkins could tell that he had potential. The only question was how high. In practice, Haas was easily tired and often slumped over after a grueling session beneath backboards. Watkins soon questioned the trainer, who informed him that Haas’ back muscles had not developed to support such a large trunk. Such is the life of a 15-year-old burdened with altitude.
Rachel says that Isaacโs unusual height was no surprise. When Isaac was 2 years old, he was already 3-5 and could reach the light switch in their diminutive apartment in nearby Jacksonville. โIt used to drive us crazy,โ Rachel remembers. โWe would tape the light switch. But he was happy and good-natured. He wasnโt trying to be sneaky. Eventually we started taking the bulb out.โ
As the years went by, the family had to find ways to accommodate Isaacโs unique set of circumstances. His world was one of oversized shoes, XLT clothes, and vaulted ceilings. โWe wanted to make it where Isaac could stand up and not get his head chopped by a ceiling fan,โ said Isaacโs dad, Danny Haas, who works as a police officer in the city of Gadsden.
But Isaacโs inconveniences were small compared to his sister, Erin, four years his younger, who has battled epileptic seizures her entire life. And instead of taking on the typical role of nagging older brother, Isaac demonstrated compassion toward his sibling. โHe became like a third caregiver for her,โ Rachel said. โIโve always called him a Mother Hen. For him, it was watching her constantly out of the corner of his eye to make sure sheโs OK at all times.โ
There was a point in Isaacโs development where basketball wasnโt a certainty. He grew up excelling at both football and basketball. At one point, Rachel thought he might play college football, as coaches from SEC football schools were already showing up at practice. โHeโs a ridiculously strong person,โ she said. โHe played some O-line, and they were moving him permanently to tight end his eleventh grade year. But people would get underneath him and cut block him.โ
During spring training though, Isaac was faced with a decision that would test his character. He had linked up with an AAU basketball team out of south Alabama, but football obligations would prevent him from summer workouts. โThe coach was willing to work with him. He said, โDonโt worry, heโll be a starter,โโ Rachel said.
But Isaac didnโt feel right about it. โHe said, โMom, itโs not right for me to miss and somebody else be there and me play,โ Rachel recalls.
Instead, Isaac decided to quit football and concentrate on basketball.
Watkins was always impressed with Isaacโs work ethic, and that he didnโt take his size for granted. โIf youโre bigger than everybody else, sometimes they feel like they donโt have to work hard,โ Watkins said. โIsaac was never that way. Anytime he had spare time, he wanted to be in the gym.โ
And behind his relaxed portico of personality, something savage, something blazing, resided within. Call it grit, call it perseverance, call it what you want. Isaac Haas โ unlike other colossuses that come down the pike โ had what it took to make a Division I athlete.
Whispers of Isaacโs exploits were soon passed around at diners from Gaston to Sandrock. โHave you seen the big 7-footer at Hokes Bluff?โ curious fans would ask. Gyms were packed to overflow.
โIt was a big draw,โ Watkins said. โWeโd have a big turnout wherever we went.โ
As graduation neared and recruiters began to hover around Hokes Bluff, Isaac felt he needed a buffer. Enter Rachel.
Now, Rachel is what Southerners would call a โpistol.โ She gives off a bit of a Leigh Anne Tuohy verve: Sheโs super-knowledgeable about the game of basketball (describing her preference for the inside-out game, she says that a low post presence can open the door for drives to the basket and pick-and-pops), she is both protective and proud of her son, and something tells you you donโt want to get on her bad side. But behind this faรงade, Rachel has a terrific laugh. Itโs the kind of delightful giggle that a girl might give after she backs up from a high school kiss.
During Isaacโs college recruiting process, Rachel was in charge of the initial vetting of schools. โIt was extreme, too,โ she says. โ(Isaac) wanted me to narrow down people based on my feelings about it from talking to them. And then once they got through several levels with me, then he would start talking to them.โ
Somewhere along the line, Rachel suggested Purdue โ โPurdue?โ Isaac inquired. โWhereโs that?โ
โItโs up in northern Indiana,โ Rachel said.
But Rachel had done her homework. She was impressed with Matt Painterโs philosophy on bigs. She knew he wasnโt BS-ing her like other coaches were when he said his teams play inside-out. She researched the school and discovered a commitment to education.
Elite big men play at #Purdue.
?? 3rd straight year a Boilermaker has been a finalist for a big man award. #BoilerUp pic.twitter.com/EQi2zQOLze
— Purdue Men's Basketball (@BoilerBall) March 9, 2018
Isaac considered UAB and Wake Forest (the big state schools โ Alabama and Auburn โ were never really a good fit for Drago), but in the end the boy with size 22 shoes from Hokes Bluff chose West Lafayette, Indiana, for his college years. โThe fact that they put so many big men in the NBA (was important),โ Haas told The Gadsden Times on signing day.
Haas arrived at Purdue gangly and unrefined. Though Watkins and Jeff Noah, an assistant at Hokes Bluff, worked with him to develop his basketball skills, particularly his low post portfolio, Haas didnโt comprehend what it took to succeed at the Big Ten level. But that is precisely why Haas signed with Purdue in the first place.
Painter held his promise. Through an incredible strength and conditioning program led by Josh Bonhotal, a veteran of the Chicago Bullsโ strength program, Haas chiseled into a space eater who wreaked havoc in Midwest lanes.
Heโs gotten tougher, too. Training under Painter engenders thoughts of a barn in the Siberian wilderness. No easy way out. Hearts on fire, strong desire. Rachel describes Painterโs practices are a โfree for all.โ โTheir practices are ridiculous,โ she laughs. โThereโs no such thing as out-of-bounds or a foul. Itโs a brawl. I canโt even watch it. I just stay at home. Iโll just be here, cooking something.โ
Across four years, Isaacโs numbers steadily improved. In 2014-15, he started 11 games and averaged 7.6 points per game in only 14 minutes of action. This season, he averaged 14.9 ppg in 23 minutes of action. He was also was second in the Big Ten with a .617 field goal percentage, and in January he had back-to-back-to-back 20 point games.
Under Painter, Purdueโs program has been elevated to one of the elites of the Big Ten. For the past three seasons, the Boilermakers have won at least 26 games, reaching the high water mark of 29 this season with Butler standing in the way of 30. Mackey Arena, one of the loudest in the country, is always packed to the gills with yawping fans in their black T-shirts and gold-painted pots.
Purdueโs rise to the top of the conference can be attributed largely to the development and presence of Haas, though heโs had to endure certain criticism from the politburo. Opposing fans have been particularly unkind, and one article suggested that one way to stop Purdue is to let Haas get his and limit the other four players. Haas seems to take these pokings with class, floating along like a mallard in a pond.
Back in Hokes Bluff, thereโs still a lot of interest and water cooler talk about Isaac. โI know thereโs a lot of people in Hokes Bluff that had to subscribe to the Big Ten Network,โ Watkins says. โI kidded their coaches one time. I said, โHokes Bluff is probably leading the Big Ten subscription in Alabama, ’cause everybody here got it to watch him play.’โ
Seeing her son on TV and his image on posters is something that Rachel hasnโt gotten used to. Sheโs proud of the man heโs become, and to her heโs still the boy with the โpick someone else upโ mentality. โIf you watch any video, if someoneโs on the ground, heโs picking them up,โ says Rachel. โThe other team, his team, heโll pick them up, set them on their feet.โ
From time to time, Rachel and her husband, Danny, will drive up to a game. They were in attendance on senior night when Isaac thanked the West Lafayette community for raising money for Erin. Before the game, Isaac had been concerned that he hadnโt properly thanked everyone for their support, and Rachel, exhibiting her Southern succor, told her son, โHoney, youโll have your chance to let those people know what they mean to us.โ
And when the benevolent giant took the microphone in front of a hushed Mackey Arena, he broke down and cried.
This past Thursday, Rachel, unaware that her son would break his elbow, was packing her bags for a long drive to Detroit with her family. Excitement about the prospects of the NCAA tournament filled her mind and her voice. Could Purdue potentially make a run? Is this the year? were thoughts tossing through her head. Now Rachel must watch as her son humbly takes on the role of senior/leader/cheerleader for a Boilermaker team sans their best player.

*****
Haasโ success and subsequent injury has a few pundits scratching their heads. Because of the diminished role of the center in the modern day game, players like Haas have become an anomaly. The rare occurrence of a center present questions, not only for opposing teams, but for officials as well. If a big body is getting hammered all the time, how often do you blow the whistle? IndyStar writer Gregg Doyel wrote a compelling piece about the brutality administered to Isaac during the Cal State Fullerton game.
Doyel had a bird’s-eye seat at Little Caeserโs Arena for the first-round matchup and was taken aback by the โegregiousโ physicality of the game. โIt was like watching a bunch of tiny villagers torment a grizzly. How long before the grizzly hurts someone? Turns out, that was the wrong question. The right question: How long before someone hurts the grizzly?โ Doyel wrote.
If anyone felt the anguish of Haasโ injury, it was the Purdue family and the citizens of Hokes Bluff. Watkins is now retired from basketball and serves as a middle school principal. He says he keeps up with Isaac, sends him text messages after a big game. When Isaac went down with his injury, Watkins described it as a โkick in the stomach.โ
As Patti LaBelle once sang, this wasnโt how it was supposed to end.
For Isaac, four years seem to have flown by faster than a Lamborghini montage. This spring, he will complete four splendid years at Purdue. Heโll be eligible for the NBA Draft in June. The skyโs the limit for Isaac, and only time will tell whether his elbow heals and he makes it in the NBA, or if he puts his marketing degree to good use. Only time will tell if life in the Midwest has rubbed off on him to the extent that he wants to stay, or if heโll return to his roots.
One thing is true from examining the life and determination of Isaac Haas of Hokes Bluff:
Nothing will break him.
Cover photo: Purdue Basketball via Twitter (@BoilerBall)
Al Blanton is a freelance writer for Saturday Down South. Follow him on Instagram, Facebook, and Twitter @hallandarena.
Al Blanton is the owner of Blanton Media Group, publishers of 78 Magazine and Hall & Arena.



