Katy Perry-Alesso make history in College Football Playoff national title game
By Sydney Hunte
Published:
Fans tuned into the College Football Playoff National Championship between Alabama and Georgia will get a look at history on Monday evening.
During halftime of the game, ESPN is set to air the global debut of “When I’m Gone”, Perry’s new single in collaboration with Swedish DJ Alesso. It will be the first time ESPN has premiered a global music video on a live television broadcast.
“The National Championship is the perfect stage to infuse breakthrough music into our broadcast,” said ESPN and Disney Networks executive vice president of commercial marketing Laura Gentile. “Collaborating with world-renowned artists Alesso and Katy Perry to create a big-time halftime experience for fans will only add to this cultural moment.”
Perry is already a key member of the Disney family as she is a judge on ABC’s “American Idol”. So the music icon will benefit from a little bit of corporate synergy on Monday evening.
“ESPN and especially College GameDay hold a special place in my heart, so partnering with Alesso to become the first artists to ever debut a global music video within a live event on ESPN made for a perfect and natural pairing,” Perry said.
Sydney is an Atlanta-based journalist who has covered everything from SEC and ACC football to MLS, the U.S. men's national soccer team and professional tennis. His work has appeared on such platforms as SB Nation, Cox Media Group and FanSided.
