Marketing company claims Heisman contenders could earn over $1 million selling their name, image and likeness
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How much would gaining the ability to profit off name, image and likeness help elite college athletes? According to one marketing company, the figures could be in the millions.
A company called opendorse, which claims its mission is “maximizing Name, Image, and Likeness rights with social media for 13,000 athletes today — and 460,000 student-athletes tomorrow,” attempted to put an exact dollar amount on how much some of the early contenders for the 2020 Heisman Trophy could stand to gain if they were able to profit off their social media accounts.
As shared by Darren Rovell of The Action Network, here are the figures Justin Fields, Trevor Lawrence and Spencer Rattler would command:
Ohio State QB Justin Fields (409,000 followers on Instagram)
- Estimated earning potential: $1,348,688
- Instagram post value: $11,382
- Twitter post value: $1,586
Clemson QB Trevor Lawrence (498,000 followers on Instagram)
- Estimated earning potential: $1,230,653
- Instagram post value: $10,864
- Twitter post value: $969
Oklahoma QB Spencer Rattler (320,000 followers on Instagram)
- Estimated earning potential: $827,102
- Instagram post value: $7,492
- Twitter post value: $461
Based on the source of these figures, the numbers could be inflated and it doesn’t seem to take into consideration many factors, such as how many paid advertisements would be sent out and if that would cause any player to lose followers, but it’s interesting to see these figures.
While the vast majority of college athletes don’t have this level of following on their social media accounts, a select few could really gain from the just the online interaction they’ve attracted since coming up in the high school ranks and starring on the college football field.
A graduate of the University of Tennessee, Michael Wayne Bratton oversees the news coverage for Saturday Down South. Michael previously worked for FOX Sports and NFL.com
