Social media reacts to hilarious sign featuring Bill Belichick, girlfriend as Air Jordan logo
By Andrew Olson
Published:
A North Carolina fan came up with a very fun way of ushering in the new era of Tar Heels football.
As the alma mater of Michael Jordan, UNC is a “Jordan Brand” school that sports the iconic Air Jordan logo on its football and basketball uniforms. Now that Bill Belichick is the program’s head football coach, a Carolina fan updated the logo to be “Air Jordon,” a reference to Jordon Hudson, Belichick’s girlfriend who has made headlines numerous times throughout the leadup to the 2025 college football season.
The early winner for best sign @RJ_cfb and I have seen so far in Chapel Hill pic.twitter.com/P6ESKvYtjk
— John Talty (@JTalty) September 1, 2025
The “Air Jordon” logo is in the style of Hudson’s social media post that showed the coach lifting her up on the beach using his legs.
As one might expect, the UNC fan’s “Air Jordon” sign is a hit on social media. Here’s a small sample of the reactions:
I don’t know if TCU could have prepared for Air Jordon. pic.twitter.com/edMQsMZ8hP
— Nick Girimonte (@GirimonteNicky) September 1, 2025
The Bill Belichick and Jordon Hudson era has begun in Chapel Hill. pic.twitter.com/ObJS6znbqD
— Ross Martin (@RossMartinNC) September 1, 2025
Amazing sign pic.twitter.com/lW9OqiJFjE
— Matt Jones (@KySportsRadio) September 1, 2025
Top 1 sign of all time? #airjordon https://t.co/uZvqDF1tT0
— Dave Portnoy (@stoolpresidente) September 1, 2025
As it works out, Air Jordan himself is expected to be in the house on Monday night.
Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaigns of Fred Taylor and Andruw Jones.
