Tennessee formally announces return to adidas beginning in 2026
By Derek Hryn
Published:
The University of Tennessee and adidas are reuniting in a 10-year deal starting July 2026.
The Volunteers formally announced that the new partnership means all uniforms, footwear, apparel and sideline gear for all Tennessee sports will be provided by adidas for the first time since 2014. The news was first reported hours before Wednesday’s announcement.
Our mission is to build the premier athletics department in the country and to lead the way in college sports. Partnering with adidas is an ideal fit, as their mission is to be the best sports brand in the world,” said University of Tennessee Vice Chancellor/Director of Athletics Danny White. “There is no denying the resurgence of Tennessee Athletics, powered by the greatest fan base in all of sports. Our strong licensing numbers, impressive television ratings, and sold-out venues all reflect this. adidas recognized our potential and responded with one of the best apparel deals in the history of college sports, prioritizing Vol Nation and the Tennessee brand.”
“This partnership provides us with a significant advantage in the ever-evolving landscape of college sports. We take pride in our fan base and the competitive edge they offer us. We refuse to partner with someone who does not feel the same way.
White has enjoyed unprecedented success since 2021, with all 20 varsity teams reaching postseason play over the last two years.
