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Todd Gurley had his share of problems in 2014; maybe not 99, but plenty to say the least. In the new year, finding an agent ain’t one. According to ESPN business reporter Darren Rovell, Gurley has found an agent for his upcoming professional career.
Jay Z’s @RocNation has signed Georgia RB Todd Gurley as a client. Told it’s just them, not split with CAA.
— Darren Rovell (@darrenrovell) January 12, 2015
Told Gurley will be represented by @AriNissim at Roc Nation Sports. — Darren Rovell (@darrenrovell) January 12, 2015
The agency, founded by hip hop mogul Jay Z in 2008, confirmed that it is bringing Gurley into the fold, adding him to its roster of clients.
Todd Gurley @TG3II is the newest member of the #RocNationSports family! pic.twitter.com/pv6lEl8Qmv
— Roc Nation (@RocNation) January 12, 2015
Gurley becomes the sixth NFL client to sign on with the Jiggaman’s agency, joining Geno Smith, Dez Bryant, Ndamukong Suh, Victor Cruz and Hakeem Nicks. None of the players were represented by Roc Nation at the time they were drafted into the NFL, although Smith signed on with the agency shortly after he slid from being a projected top-10 draft pick to the beginning of the second round.
After a season that saw him suspended for accepting money for autographs for four games, followed by a season-ending ACL tear in the game he returned, most experts peg Gurley as a late-first or second round pick. Gurley puts his representation in the hands of Young Hov and his agency, which is still relatively new to the game.
Ari Nissim will be Gurley’s main representative. Nissim was brought into Roc Nation in November 2014. According to the Sports Business Journal, Nissim was hired as the director of strategy and analytics for the agency. Nissim was previously the New York Jets’ director of football operations.
Hova’s agency is partnered with entertainment giant Creative Artists Agency, which represents many of the biggest names in sports and entertainment. However, according to Rovell, Roc Nation will handle Gurley on its own and not split the work with CAA.
A former freelance journalist from Philadelphia, Brett has made the trek down to SEC country to cover the greatest conference in college football.
