Auburn announces partnership to bring live music to Jordan-Hare Stadium, Neville Arena
By Andrew Olson
Published:
AU is looking to bring some big names from the music world to The Plains. Auburn has announced a new multi-year live music partnership for shows at Jordan-Hare Stadium and Neville Arena.
Auburn Athletics has partnered with Peachtree Entertainment and Elevate. The plan is for more than 5 multi-genre concerts annually, per the program announcement.
We are elated to partner with Peachtree Entertainment and Elevate to bring nationally renowned artists and entertainers to Jordan-Hare Stadium and Neville Arena, further expanding Auburn’s place as an entertainment destination,” Rhett Hobart, Auburn Deputy Athletics Director for External Affairs, said in a release. “This collaboration will bring many additional memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also growing essential revenue for our department in this new era of college athletics.
Peachtree, a music promoter of outdoor festivals and arena-scale shows, will lead concert production and booking efforts for Auburn Athletics. The plan is to bring a mix of nationally-touring artists to Auburn venues. Elevate is a sports and entertainment agency.
We’ve partnered with Peachtree Entertainment, the premier music promoter in the southeast, to create new revenue opportunities for our university partners—starting with a landmark collaboration with Auburn University Athletics,” Jonathan Marks, Chief Business Officer, Elevate College said in a release. “Building on Elevate’s successful work with Auburn, this multi-year innovative model generates guaranteed revenue by activating in their athletic facilities. We’re excited to support Auburn and Peachtree in maximizing Neville Arena and Jordan-Hare Stadium’s full potential.
Concert announcements are scheduled to begin this fall, with the first performances set for 2026.
Entertainment Destination
— Auburn Tigers (@AuburnTigers) July 24, 2025
Auburn has entered a multi-year partnership with @PeachtreeEnt to bring live music to Neville Arena and Jordan-Hare Stadium!
: https://t.co/A3jGzqhIcp#WarEagle pic.twitter.com/aLPK82McwF
Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaigns of Fred Taylor and Andruw Jones.
