Applebee’s has a new commercial and it’s … well, it’s everywhere, if nothing else.

During a busy slate of Week 1 college football games, it seemed like it played during every single commercial break. The song used is “Fancy Like” by Walker Hayes, and it is getting stuck in people’s heads all around the nation.

Some are handling it better than others, but for some people, Applebee’s is now public enemy No. 1. Just look at some of these hilarious tweets about the commercial and song:

The song and commercial don’t seem to be going anywhere anytime soon. It could be a long year for some of these fans if things continue down this path.