College football fans have come to associate CBS’s intro music with the SEC game of the week.

It’s a song that has become synonymous with the SEC. With Verne Lundquist’s voice. Gary Danielson’s voice. Brad Nesser. Jamie Erdahl. The list goes on.

But, as Bob Dylan wrote, the times they are a-changin’.

After announcing a new media rights deal with the Big Ten, which will include B1G games in the 3:30 p.m. ET slot on CBS, the network released a hype video, using the same intro music SEC fans have grown to love:

As you might expect, this is going to take some getting used to from fans across the country, and particularly in the southeast. Here was some of the reaction to the video on Twitter:

https://twitter.com/benschmuck13/status/1560262124219547648

It seems the theme song is here to stay, though. Now, it’ll be up to ESPN/ABC to come up with intro music that SEC fans love for the game of the week starting in 2024.