Colorado lost its first game of the season but they still remain a massive draw in terms of TV ratings. Colorado’s 42-6 loss against Oregon netted ABC an audience of 10.3 million viewers, according to Sports Media Watch.

That figure even exceeds the Week 4 matchup between blue bloods Ohio State and Notre Dame, which checked in at 9.9 million viewers.

Colorado has become a love or hate program for people across the country in its first season under head coach Deion Sanders. That level of attention has resulted in the Buffaloes playing in 4 of the top 7 highest rated contests this season.

The blowout loss dropped 3-1 Colorado out of the AP poll as they get set to host No. 8 USC in Week 5. Colorado finished with just 199 total yards and went 5-for-14 on 3rd down attempts. Quarterback Shedeur Sanders was sacked 7 times by the relentless Oregon defense.

Colorado was playing without 2-way star Travis Hunter, who took a tough hit during the thrilling double overtime win vs. Colorado State. Hunter was pleading with his head coach to play on Saturday, but has been ruled out.

Figure on USC-Colorado to yield more big ratings, with the Pac-12 contest airing on FOX this Saturday at noon EST.