This is one of the coolest things you’re going to see come out of preseason college football practices.

There are 36 walk-ons on the BYU football team. And because of Built Brands, a company that produces protein and energy products such as protein bars, all 36 of those players have now had their college tuitions paid for.

On Thursday, BYU shared a video from the incredible moment in which this brand informed the Cougars’ walk-ons that they no longer would have to pay for their college educations. It was a touching thing to see:

BYU announced an agreement with Built Brands that was made possible because of the new NCAA rules regarding name, image and likeness. The school announced that this partnership includes “compensation to all members of the team,” which included the walk-on players’ tuitions being paid for.

“I love these boys, and I am overwhelmed with gratitude to be partnering with a company that is equally committed to assisting BYU football in building a culture of love and learning while enhancing the experience for all players,” BYU head coach Kalani Sitake said in a statement.

Those tuitions aren’t the only things that Built Brands will pay for. According to BYU’s announcement, the company is providing additional funding to the program that will include the additions of two Built fueling areas in the team’s pair of locker rooms.

“I’m super grateful to Nick Greer and Built Brands for providing a mechanism for hard-earned compensation for our student-athletes and for making it possible for all of our football players to be able to compete without having as much of a strain on their finances,” BYU director of athletics Tom Holmoe said in a statement.

The Cougars are continuing to prepare for their 2021 season opener. They’re set to kick off with a matchup against Arizona in Las Vegas on Sept. 4 at 10:30 p.m. ET on ESPN.