The Belk Bowl may no longer exist but the incredible content from the postseason game based out of Charlotte rolls on.

The bowl game even managed to get recently retired Carolina Panthers linebacker Luke Kuechly to star in a video to announce the game’s new title sponsorship.

Moving forward, the game formerly known as the Belk Bowl will be known as the Duke’s Mayo Bowl.

How did the game announce that the news? By having Kuechly made a sandwich with some mayo, of course.

There’s a good chance the first Duke’s Mayo Bowl features an SEC team as the postseason game is set to annually feature an ACC team vs. an opponent from either the SEC or the Big Ten.

The final six Belk Bowls all featured at least one SEC program.