ESPN has just gone all in on gambling.
The network has announced a new partnership with Caesars Entertainment which will include a Las Vegas studio for the network. ESPN’s studio will be built at the LINQ Hotel & Casino and is scheduled to be opened in 2020. ESPN has a new daily gambling show coming out, titled “Daily Wager” which will be hosted by Doug Kezirian, and the show will broadcast from the Las Vegas studio upon completion.
“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, VP of Business Development at ESPN. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”
“We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars Entertainment,” added Chris Holdren, EVP and Chief Marketing Officer at Caesars Entertainment. “Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”
SEC fans who enjoy wagering on the sport will now have another outlet for information with ESPN jumping into the mix. Sports wagering is already legal in Mississippi and with online wagering coming to Tennessee, it likely won’t be long before several SEC states pass similar laws making sports wagering legal.