The money keeps pouring in for the University of Iowa Stead Family Children’s Hospital.

As of Wednesday night, the total was more than $67,000, and combined with matches from Busch Beer and Venmo means the overall total is above $200,000.

All of this stems from a joke made by Iowa State fan Carson King, who made a sign that appeared on ESPN’s “College GameDay” that asked: “Busch Light supply needs replenished ~ Venmo ~ Carson-King-25.”

Suddenly, the money came in, and hasn’t really stopped since Saturday. Initially, King reported that he’d collected more than $1,600, and would donate the remaining amount after a case of beer purchase to the children’s hospital in Iowa City. Now Anheuser Busch and Venmo have each said they would match his donations, and throw in a case of beer for his supply. The hospital has become well known as a place where fans at Iowa football games turn and wave from the stadium to the patients in the hospital.

ESPN reported that King, a die-hard Iowa State fan, and his friends showed up at 5:30 a.m. Saturday, hoping to get a spot close to the stage on the “College GameDay” set in Ames, Iowa. When they approached, the stage was packed, with no way to get anywhere close to the action. He and his friends decided to stand near the secondary stage, where no one had yet gathered, and got a spot right in front.

“I didn’t think I’d get on TV at all,” King said. “We figured we might be able to catch an interview, see Maria (Taylor) or something. So we stood right there. Then they ended up being over there quite a bit.”

It’s amazing to think about now, but King hadn’t realized he made it on TV. He also had no idea that fans watching from all over the country had started sending him money until his friend saw notifications popping up, one after another, on King’s phone.

Within 30 minutes, King had $400. Initially, he thought it was funny, that he could enjoy a night out and afford to restock his beer supply. But the money kept coming. Once it hit $600, King thought there was a better way to put this money to use than a few beers with his friends.

After a phone call to his parents, they decided to go the charitable route with the money and donate to the hospital.

“It’s just a huge part of Iowa,” King said. “They help out kids from all over the country. They’re one of the best at what they do, and Iowa supports them. I figured this would be our way to help out.”