Hooters has made a specific strategy in its advertising and marketing efforts and signed name, image and likeness deals with 51 offensive linemen across the country. SEC offensive linemen from 5 teams are represented.

Overall, the chain is working with players from Auburn, LSU, Oklahoma, Miami, Georgia Tech, Missouri, Texas A&M, Vanderbilt, Florida Atlantic and USF.

“For decades, the physical play, blue-collar mentality and on-field leadership of the offensive lineman has shined, but national praise and attention for these crucial players has all-too-often been sidelined,” Hooters chief marketing officer Bruce Skala said in a press release, per ESPN. “We want to change the narrative and celebrate these elite student-athletes who play a pivotal role in making college football so thrilling and give them their fair share of the spotlight.”

The agreement is expected to include players visiting Hooters locations, starring in social media campaigns for the company and encouraging fans to utilize the restaurant for tailgate and viewing parties during the college football season.

Here are the SEC players involved:

Auburn
Cort Bradley
Brandon Council
Ej Harris
Jalil Irvin
Keiondre Jones

Missouri
Luke Griffin
Connor Tollison
Bobby Lawrence
Armand Membou
Javon Foster
Drake Heismeyer
Ej Ndoma-Ogar

LSU
Kimo Makane’ole
Lanson Smith
Fitzgerald West
Miles Frazier
Marcus Dumervil
Xavier Hill
Kardell Thomas

Texas A&M
Smart Chibuzo
Layden Robinson
Aki Ogunbiyi

Vanderbilt
Bradley Ashmore
Jake Ketschek
Gage Pitchford
Junior Uzebu
Julian Hernandez
Gunnar Hansen