This summer, Reggie Bush has expressed his desire to see his Heisman Trophy returned to him following the legalization of name, image and likeness.

In response, the NCAA just gave the legendary former USC Trojan the stiff arm.

The NCAA has decided it will not reverse any penalties or return any vacated records to players that have violated rules — even though those violations would be legal in today’s NCAA.

Here is the statement the NCAA issued in response to these calls, which Kyle Bonagura of ESPN shared:

“Although college athletes can now receive benefits from their names, images and likenesses through activities like endorsements and appearances, NCAA rules still do not permit pay-for-play type arrangements,” the NCAA spokesperson said. “The NCAA infractions process exists to promote fairness in college sports. The rules that govern fair play are voted on, agreed to and expected to be upheld by all NCAA member schools.”

This was the statement issued by Bush in early July that led to this statement release from the NCAA:

“Over the last few months, on multiple occasions, my team and I have reached out to both the NCAA and The Heisman Trust in regard to the reinstatement of my college records and the return of my Heisman. We left multiple messages for Michael Comerford, the President of the Heisman Trust, but instead received a call from Rob Whalen, the Executive Director, who stated that Mr. Comerford would not be calling us back and that, in any event, they could not help us.

“We reached out to the NCAA on multiple occasions and received no help or got no response at all. It is my strong belief that I won the Heisman Trophy “solely” due to my hard work and dedication on the football field and it is also my firm belief that my records should be reinstated.”