NCAA responds to California legislators voting in favor of bill legalizing likeness rights for college athletes
On Monday, The California State Assembly overwhelmingly passed a bill that would allow college athletes to more easily make money off their own name, image and likeness, beginning Jan. 1, 2023. Now, the NCAA has commented on the California bill, which is set to go to Gov. Gavin Newsom (D).
Per Steve Berkowitz of USA Today, here is the NCAA’s official response to the bill:
“The NCAA Board of Governors has monitored SB 206 as it has moved through the California legislative process. As we evaluate our next steps, we remain focused on providing opportunities and a level playing field for the nearly half a million student-athletes nationwide.”
The bill passed 72-0 with seven lawmakers opting not to vote. Current NCAA rules allow athletes to make money from their name, image or likeness, but only under a series of specific conditions, including that no reference can be made to their involvement in college sports. The “involvement in college sports” was the subject of national news in 2017 when a then-UCF kicker faced eligibility issues over his YouTube videos.
California is home to 20 Division I schools, including four members of the Pac-12 Conference (Cal Berkley, Stanford, UCLA and USC).