Who knew the Lions were getting such a colorful character in new head coach, Dan Campbell?

Detroit officially announced the franchise’s new leader on Thursday after managing to lure the former New Orleans Saints assistant head coach and tight ends coach up north.

Campbell has been coaching in the NFL for a decade leading up to his first head coaching opportunity, he started his path after landing his first job with the Miami Dolphins back in 2010, and clearly he was fired up for the chance to lead an NFL franchise.

Check out this portion of his incredible introductory press conference from Thursday.

“This city’s been down and it found a way to get up,” Campbell said. “It’s found a way to overcome adversity. So this team’s going to be built on we’re going to kick you in the teeth, and when you punch us back, we’re going to smile at you.

“And when you knock us down, we’re gonna get up and on the way up, we’re gonna bite a kneecap off, alright, and we’re going to stand up and then it’s gonna take two more shots to knock us down, alright, and on the way up, we’re going to take your other kneecap and we’re going to get up and then it’s going to take three shots to get us down, and when we do, we’re gonna take another hunk out of you. Before long, we’re going to be the last one standing, alright? That’s going to be the mentality.”

Here is a clip from Campbell’s opening press conference, which will probably be the most bizarre coaching clip you’ve ever seen:

Campbell played his college football at Texas A&M. Following the end of his playing career in College Station, Campbell was selected in the third round of the 1999 NFL Draft.

He went on to play for the Giants, Cowboys and Lions from 1999-2008 before getting into coaching.