Beat the SEC once in a bowl game and Buckeyes fans have come out firing.

Check out this pre-game snapshot from tonight’s College Football Playoff national championship game from AT&T Stadium, copying Mastercard’s long-lasting gimmick:

It reads: Front-row seats $3,000; Airfare $600; Motel $500; SEC watching on TV? Priceless.

Ohio State’s Urban Meyer, a two-time national champion at Florida, enjoys this.