Emory Sports Marketing Analytics recently ranked the SEC’s 14 fan bases using the football fan equity approach, and now, the university has published the top 10 fan bases in the country.

Below is the methodology used by the university:

Our approach is data and statistically driven, as we look at how fans support their teams after controlling for how well the team performs on the field, the market it plays in, and school characteristics. For the fan equity analysis, we build a statistical model using publicly available data from the last fourteen years that predicts team revenues as a function of metrics related to team performance such as winning percentage, bowl participation, and other factors such as number of students, stadium capacity, etc. We then compare actual revenues over the last few years to what is predicted by our model. Please click here for an explanation of why we use this approach to fan equity measurement. Click here for more information on the methodologies behind our studies of fan quality in general.

The bigger story may be which teams were left out. Obviously, Alabama and LSU are massive and passionate fan bases, and according to the university’s site, Alabama and LSU ranked 11th and 12th respectively. So, they didn’t make the top 10.

Here’s a look at Emory’s overall fan base rankings for 2014:

RELATED: Ranking the SEC’s 14 fan bases

 

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