Six-figure side hustles: Report details how prominent SEC coaches rake in endorsements
College coaches have long had endorsement deals with local businesses. But now the issue is getting somewhat of a spotlight because of the ongoing issues and debates surrounding compensating athletes, or allowing them to profit off of their name, image and likeness.
The issue has come in and out of the headlines in recent years. For example, after it for years required outside-income disclosures, the NCAA decided in 2016 to end the practice, rationalizing that it duplicated individual universities’ disclosure policies for faculty and staff. But following the FBI’s 2017 arrests of 10 individuals accused of bribing college basketball recruits to attend certain Adidas-sponsored schools, the NCAA chartered a commission, chaired by former Secretary of State Condoleezza Rice.
Sportico detailed the “side hustles” in a report which noted that “these tidy sums represent a small tranche of what the NCAA deems “athletically related income or benefits,” which college athletic employees are required to report to their schools annually. As the term implies, the disclosures are only supposed to constitute monies or in-kind remuneration provided by sources outside their institutions. The NCAA sets a $600 reporting threshold for those disclosures, which typically don’t include third-party compensation that is contractually guaranteed in their contracts.”
Here’s a sampling of some of the deals for prominent SEC coaches:
- Georgia head football coach Kirby Smart banked $130,000 in 2019 without muttering a word in a television spot for the Ford F150.
- Ed Orgeron, made $226,000 from the Louisiana-based restaurant chain, Raisin’ Canes Chicken Fingers, between 2018 and 2020.
- Alabama’s Nick Saban—the highest-paid college football coach—nabbed $350,000 in corporate speaking engagements from 2018 to 2019