Sports Business Journal broke major news in the world of SEC football on Friday night. CBS has reportedly bowed out of negotiations for the rights to the first pick of the SEC game of the week. The bidding for the new package, starting after the 2023 season, is reportedly now north of $300 million per season. CBS is set to broadcast games for four more seasons under the current agreement of $55 million per season.

The report was the talk of SEC Twitter and CFB Twitter. Media members and fans had lots of opinions on what it means for the future of SEC football. Gary Danielson, length of games and the iconic “SEC on CBS” music were all popular topics.

Here’s a small sample of what people are saying: