Texas, Oklahoma announce plan to continue rivalry series at Cotton Bowl, Texas State Fair
Texas and Oklahoma have agreed to a contract extension to continue playing their annual Red River Rivalry game at the Cotton Bowl.
The new contract runs through 2036, the programs announced on Wednesday. As part of the agreement, the Cotton Bowl will receive approximately $140 million in renovations to “enhance the fan experience.”
The agreement means the Red River Rivalry will continued to be played at the Texas State Fair Grounds as both UT and OU transition to the SEC in 2024. This rivalry game has been played at the Cotton Bowl every year since 1937.
OU and Texas have agreed to a contract extension that will keep the historic Allstate Red River Rivalry game at the Cotton Bowl through 2036.
Also announced: an estimated $140 million in Cotton Bowl renovations that will enhance the fan experience.
— Oklahoma Football (@OU_Football) December 6, 2023
“The relationship between the storied Allstate Red River Rivalry and the venerable Cotton Bowl is one-of-kind regardless of sport,” Oklahoma athletic director Joe Castiglione said in a statement. “Our new agreement guarantees this historic legacy of the University of Oklahoma and the University of Texas at the State Fair of Texas will stretch into a second century. Millions of fans throughout the years have cheered, in-person, for the Sooners or Longhorns on what’s become almost sacred ground. It only makes sense for us to do all we can with our partners to keep that tradition alive but also continue to improve upon the experience and access for our fans. The stadium renovations will be extensive, and we can’t wait for our fans to experience the enhancements.”
Here is an excerpt from the press release detailing the improvements coming to the Cotton Bowl:
“Improvements to Cotton Bowl Stadium include widening concourses and adding escalators, increasing fans’ comfort level while entering and exiting the stadium. This will also include renovations to concessions and restrooms, plus increasing the number of hospitality areas and premium environments, which will enhance the speed of service for fans during events. The first phase of renovations to the west side of the stadium is to be completed by September 2026. The city is also scheduled to finish a second phase of significant renovations to the east side of the stadium by September 2034.”
The renovations will be paid for by the City of Dallas, according to the announcement.