In what could be a sign of things to come for the rest of college football before long, Conference USA has reportedly announced it will stream 15 college football games via Twitter for the upcoming season. Last season, the NFL streamed 10 games live via Twitter, while also providing fans alternative options to watch the games outside of Twitter.

According to Harry Minium of The Virginian-Pilot, broadcast entity STADIUM is the one hosting these games. Like the NFL games from the 2016 season, the C-USA games streamed on Twitter will still be available via television to fans that may not have access to Twitter.

STADIUM recently sent out a press release, per Underdog Dynasty, detailing the company’s plan for original content to be streamed on Twitter.

A new, original, fully programmed, 24/7 linear experience will stream live on Twitter in the coming months. This network will integrate exclusive live collegiate sporting events, extensive highlights, classic games, and daily live studio programming. Combining the production quality and editorial values of TV with the speed, accessibility, conversation and interactivity of Twitter, STADIUM infuses real-time, fan sentiment and feedback into every sports conversation, covering the topics that matter most to sports fans as they happen.

After seeing its television revenue slashed from $15.4 million to $2.8 million over the last year, Conference USA is getting creative and trying new ways to increase forms of revenue for its league and school members. Entering into this deal with STADIUM is the latest example of the conference attempting something new to help the issues caused by the loss of television revenue.

If the gamble pays off, it may not be long before Power 5 conferences attempt similar venues in the future. The more suitors schools and conferences have to bid for the rights to broadcast the games, including the potential of huge services like Google and Netflix entering into the bidding, the more money colleges are likely to receive when future deals are agreed upon.