SEC East program becomes latest to sell season tickets at Costco
Costco this summer has gotten into the business of selling season tickets for college football programs, and the latest example hails from the SEC East.
Two tickets for South Carolina home games are going for $89.99, which is described as 40 percent off. The price is similar to the other college football tickets Costco is selling online with two tickets for Rutgers games going for $99.99, 2 for Louisville for $69.99 and 2 for Fresno State at $74.99.
It’s unclear the strategy from Costco as those programs all come from different conferences and regions of the country.
Depending on your perspective, this is either a brilliant marketing strategy, or a desperate move to fill the stadium as the season is coming next month.
Some college football observers have raised warning signs about sagging ticket sales and attendance numbers in recent years. The combination of the popularity of large screen televisions, the cost of parking and concessions and the overall stadium experience has cause some fans to choose to stay home.
This is an idea that will be worth monitoring in future years to see if any of these programs get traction with this ticket sales model.
Interesting. Have not seen this before.
Gamecocks football tickets at Costco in West Ashley. pic.twitter.com/EfMIKs3RQr
— Scott Eisberg (@SEisbergWCIV) August 3, 2022
Man chickens, this is absolutely terrible optics.
When I made fun of the B1G for allowing this, I said, “The SEC would never,” and fully believed that. Thanks for making me a liar, FakeUSC.
Seriously, after coming off your best season in years and with a ton of momentum, you have to do something like this? I better never hear ever again about how “passionate” chickens fans are, because that’s obviously b.s.
What’s wrong with offering fans affordable tickets?
You don’t want 40% off the program’s revenue.
It’s two sections in the upper deck, I doubt it hits the revenue that hard. A drop in the bucket compared to the tv revenue. Rather have people in the seats, they’re going to spend money in the stadium too.
Replying to a steaming dog pile is a waste of time. Just step around it and hold your nose.
Yeah, how Rutgers in the Big 10… I have no idea. A lot of ACC/Big East teams, have/had terrible attendance.
Miami has struggles for most of the last 2 decades. They literally gave to be AP Top 10 to get people in seats.
FSU shocked me by dropping down under 25,000 season ticket holders, as much as 5,000 season tickets under even UCF’s sales, for a couple of years, and UCF only sells 27,000 season tickets (3,000 away team, 12,000 student, 3,000 Ticketmaster… for 45,000 total).
But to see SEC teams struggle… that’s new.
Florida will never though.
It’s not a struggle it’s just our program trying to allow fans who maybe couldn’t normally afford to go to a game a chance to go to one. When you take into consideration that most tickets are sold for hundreds of dollars selling nosebleed seats to Fans who just want a chance to be in the stadium.. it’s a good thing, not everyone is so fortunate you know? Especially with as bad as inflation is right now! Just giving fans the opportunity during this hard time personally I think it’s a good luck on the universities part
Also it’s not like the University won’t get that money back if those said fans dare to hit a concession stand lol
At least they’re not giving tix away for free when you buy a Burger King happy meal
Decent home slate with UGA, UT, and A&M.
The economy is in recession no matter what the left says, and people don’t have that disposable extra $100-$200 laying around anymore.
This, along with how televisions are giving a more high quality picture, high cost of parking/concessions, gasoline, etc., a people are staying home more. It’s becoming more difficult to get people to commit to 6+ games instead of 1 or 2.
The good home games are all stacked all at the end of the year. First few include Georgia State, Charlotte, and SC State. These games don’t typically sellout.
I think locking in season tickets in the nosebleed section may lock in revenue that may not come in for those games anyways. They are getting paid for what would typically be empty seats. But I could be wrong!
Let he who has not one empty seat in his stadium cast the first stone. When we have a full Williams Brice, then tell me about optics, Mi gente’s.
Interesting but are these the people who will show up at the games and put energy in the stadium or will they be home grilling hotdogs that are outdated