Shane Beamer returned volley to Mark Stoops in what has become an ongoing feud over the South Carolina and Kentucky coaches and their idea of building a program.

Stoops, of course, began the exchange during an interview with Ryan McGee and Marty Smith on the SEC Network at SEC Media Days. That interview aired in recent days, and since then, Beamer has weighed in on the issue. Stoops’ comments appeared to refer to Beamer’s viral video that was published during SEC Media Days last month when he put on sunglasses as he and South Carolina players recreated a Soulja Boy music video.

“It’s easy to change the climate, you just change a uniform, talk a little game, dance around, put on some stupid sunglasses, you can change a climate,” Stoops said. “But to change a culture is at the core, and I’m quite certain we’ve changed our culture. Just who we are and how we’re perceived. Walk around with some of the greatest coaches and that respect you get, and the respect our players carry with them.”

Stoops has since declined that he was referring to Beamer, and instead said he meant that those comments were about himself during the early days of him being at Kentucky.

Beamer wasn’t convinced, and while he didn’t single out Stoops, he clarified where the Gamecocks stand.

“Make no mistake about it,” he said. “The climate in our facility is hot right now, but the culture is a hell of a lot hotter.”