South Carolina announces extension with IMG for multimedia rights
South Carolina announced Friday afternoon a new 10-year extension agreement with IMG as the exclusive multimedia rights holder of the university’s athletics.
This deal will take effect on July 1, 2017.
“We are excited to continue our successful partnership with IMG for the next decade,” said Athletics Director Ray Tanner in a release. “As a market leader in the college space, IMG’s industry expertise is a valuable asset to Gamecock Athletics. This extension allows us to continue the positive momentum of building our brand while allowing our department to provide the resources needed to help our student-athletes have a championship experience at Carolina.”
The contract includes IMG’s exclusive representation and management of the athletic department’s television, radio and game program assets, as well as printed promotional materials, video and signage for football and basketball.
“We are proud to extend our long-standing relationship as partner and solutions provider for the University of South Carolina,” said Tim Pernetti, President of Multimedia rights, IMG College. “The Gamecock brand is powerful, and we are excited to help continue its growth while creating unique partnerships that enable South Carolina to maintain its top-notch environment for student-athletes along with a great fan experience.”
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries.