It was a rough day for the South Carolina Gamecocks and freshman QB Ryan Hilinski, who finished 13-for-30 for 166 yards, 1 touchdown and 1 interception in a loss to Missouri. He also may or may not have been dealing with an elbow issue.

However, some things are bigger than football, and one of those things is “Hilinski’s Hope,” a nonprofit started by the Hilinski family after Ryan’s brother, Tyler, committed suicide. The organization works to destigmatize discussions about mental health.

Unfortunately, an article appeared in “The State” newspaper in South Carolina on Sunday morning with the headline “Hilinski Hope Sinks,” as you can see below:

It was quickly blasted on Twitter, and the newspaper released a statement apologizing:

The State offered an explanation for why the headline wasn’t caught by someone familiar with the Hilinskis’ organization:

South Carolina fans are not happy with the newspaper for that tasteless headline. Regardless of how it appeared, it did appear.