Nebraska freshman wide receiver Decoldest Crawford has one of the best names in college football, and he smartly cashed in on that name with an incredibly unique NIL deal.

Some smart business person or marketer in Nebraska put two-and-two together and the most incredible, meme-worthy, NIL deal was born. Crawford signed a NIL deal to become a spokesman for SOS Heating and Cooling in Omaha, Nebraska.

For as awesome as that was at face value, we’ve now been blessed with the first commercial.

“When your A/C isn’t Decoldest, you call SOS heating and cooling,” the freshman wideout said in a spot that’s already going viral on social media.

Crawford may never accomplish a single thing at Nebraska, or he could go on to win the Heisman Trophy.

Either way, he’s already won.