Deion Sanders capitalizes on 3-0 start with multiple trademark filings

Deion Sanders is off and rolling in Boulder, turning around a Colorado program that was most recently 1-11 during the 2022 season.

Through 3 weeks of the season, Sanders — AKA “Coach Prime” — has taken the college football world by storm. His Buffs program is also 3-0 and has already been featured on multiple editions of FOX’s Big Noon Kickoff, a Week 3 visit from ESPN’s College GameDay and a special airing of ESPN’s First Take.

The off-field chatter has come as Sanders and the Buffaloes started the season with a 3-0 mark. That stretch included eye-popping numbers in an upset against TCU, a solid win over Nebraska and a thrilling 2-OT victory against rival Colorado State.

As a result, Sanders is looking to capitalize with a number of trademark filings. According to trademark attorney Josh Gerben, Sanders filed 4 separate trademarks on Monday.

Those filings include “Coach Prime,” “Prime Effect,” “Daddy Buck” and “It’s Personal.” Gerben indicated those filings are seeking to protect these trademarks for a clothing brand, production company and coaching services.

“Coach Prime” and the “Prime Effect” have been commonly thrown about while “Daddy Buck” is a bit more uncommon. “It’s Personal” has become a sort of rallying cry for the program during early-season moments with Colorado taking umbrage at certain media narratives and comments from rival coaches Matt Rhule and Jay Norvell.

Deion Sanders has been busy… filing trademarks.

On Monday, Sanders filed:

1. COACH PRIME
2. PRIME EFFECT
3. DADDY BUCK
4. IT’S PERSONAL

The filings seek to protect these trademarks for a clothing brand, production company and even coaching services.#DeionSanders #PrimeTime pic.twitter.com/x2ipLrjdOa

— Josh Gerben (@JoshGerben) September 20, 2023

Paul Harvey

Paul Harvey lives in Atlanta and covers SEC football.