Desmond Howard and the rest of the ESPN College GameDay crew are in Boulder this weekend for the Colorado-Colorado State matchup.

A game that seems likely to end in a blowout drew not just College GameDay, but the Pat McAfee Show, First Take, and FOX’s Big Noon Kickoff. Everyone wants in on the Deion Sanders mania. And that includes coaches who are going against him.

CSU’s Jay Norvell made headlines this week by seemingly calling out Sanders. Norvell said on CSU’s coaches show he was raised to “take my hat and sunglasses off” when he talks to “grown-ups.” Sanders has appeared in front of the media multiple times wearing a hat and sunglasses.

Ahead of gameday, Howard and the other ESPN panelists met with local reporters in Boulder to talk about the game. Of course, he was asked about Norvell’s comments.

“You talk about a guy who doesn’t swear, doesn’t drink, doesn’t smoke, doesn’t use drugs, he’s a great example for young men and women, and you wanna sit there and talk about if he had on shades and a hat? Like how petty and ridiculous are you to go there about that?” Howard said, per CU Sports Report’s Nikki Edwards.

“Like, you a grown-ass man and you sit there and that’s what you wanna talk about? Why does that even bother you? Shouldn’t your attention be on something else? How is your team doing? How are your players doing?”

Sanders has leaned into the shade throughout the week. He addressed his team about it during practice, and then handed out sunglasses to every player in a team meeting.

“I’m assuming at this point (Norvell) wants to apologize for that,” Howard continued.

The 18th-ranked Buffs (2-0) face Colorado State (0-1) at 7 p.m. PT on ESPN.