High school football has entered the name, image and likeness space.

Southern California powerhouse St. John Bosco, which is in Los Angeles, has entered a team-wide deal with a “sports performance and technology company,” for whom Bosco is a client. That has led some to wonder if KONGiQ signing 70-plus high school players to endorsement deals could open the floodgates to something much bigger, and more on the scale of college football.

“Not one parent has reached out to us with concerns or questions as to what this is about. The way they’re approaching it is that it’s a small job,” Bosco head coach Jason Negro told USA Today, via FootballScoop. “The kids are being paid for a service to be an influencer and talk about it in a positive light. They’re not getting rich off it, but this isn’t a gimmick. It’s basic and straightforward.

Some of the alumni of the school include Cleveland Browns quarterback Josh Rosen, Clemson quarterback DJ Uiagaleilei, Vikings offensive lineman Wyatt Davis and Chiefs cornerback Trent McDuffie. The football program has claimed 3 California state championships and 2 national championships.