Aggies, Seahawks renegotiate agreement over '12th Man' trademark
Texas A&M and the Seattle Seahawks have renegotiated a five-year agreement over the use of “12th Man,” according to a report from The Eagle.
Under the agreement, the Seahawks will continue to pay the university an annual royalty fee for use of the phrase. Also, Seahawks social media accounts will no longer include references to “12th Man” in postings and the phrase will not be displayed in the “Ring of Honor” in the team’s stadium.
The Aggies have held a trademark on “12th Man” since 1990, but in 2006, both parties came to an agreement that gave the university a one-time $100,000 payment and $5,000 annual fee for the Seahawks’ use of the phrase regionally for promotional purposes.
Per the report, a university official said that the latest license agreement includes a different annual fee, but he declined to name the amount.