Vanderbilt to sell naming rights to its stadium, per report
Vanderbilt is looking to sell naming rights to its football stadium, and is working with a consulting and marketing agency on a proposal that’s already being circulated privately.
The news was reported by VandySports.com, which has attained a copy of a document soliciting stadium naming rights for Vanderbilt Stadium, the venue in which it has played football for a century. The stadium, which opened in 1922, has not seen a major renovation since 1981.
The school is in the middle of a $300 million fundraising campaign called “Vandy United,” which includes an indoor football practice facility, which features a full-length practice field adjacent to outdoor practice fields.
Other investments include a new facility in the south (closed) end zone and a basketball operations center, premium football seating in the north (open) end zone and renovations to McGugin Center, where athletics offices and the weight room are located.