Pitbull has purchased the naming rights to Florida International’s football stadium. Mr. International is now Mr. FIU. Or maybe Florida International is now Florida Worldwide? We’ll workshop the titles. Either way, it’s a good day for Miami.

The international recording artist will pay the school $1.2 million per year for 5 years to rename the school’s stadium “Pitbull Stadium.” The FIU Board of Trustees voted on Tuesday to approve the deal. FIU announced the news shortly after.

Pitbull will become the “Official Entrepreneur of FIU Athletics.” The new partnership will see the Grammy award-winner create an anthem for FIU, post about the school on social media 12 times throughout the year, and appear at 1 athletics fundraising event each year.

He will have access to the stadium for 10 days a year throughout the length of the deal and have 2 football suites reserved for him. His vodka brand, Voli 305 Vodka, will be a preferred brand sold in the stadium.

There is also an option in the deal for Pitbull to renew the agreement for another 5 years.

Armando “Pitbull” Pérez is a Miami icon. Nicknamed “Mr. 305,” Pitbull was born in Miami and attended high school in the shadow of FIU’s main campus. The partnership is a strategic one for the Miami-based public university, providing a huge brand boost for a football program still trying to find its way.

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Pitbull Stadium (formerly FIU Stadium) opened in 1995 and seats 20,000. The school began playing football in 2002 and moved to the FBS in 2004. Mario Cristobal coached the team from 2007-12 and Butch Davis led the program from 2017-21.

But FIU has just 4 winning seasons in 21 years at the FBS level — all of them under Cristobal or Davis. The program has appeared in 5 bowl games with 2 victories.

The school currently competes in the CUSA. The Panthers have gone 9-32 since the start of the 2020 season, including a 1-16 stretch from 2020-21. FIU let Davis’ 5-year contract expire after the 2021 season, opting not to bring him back. A month prior to his departure, Davis accused the school of “sabotaging” the football program, claiming coaches had access to outdated player safety equipment and were prohibited from conducting visits with recruits.

Mike MacIntyre was hired to replace Davis. He enters his third season in 2024 with an 8-16 record.

FIU opens its season on the road against Indiana on Aug. 31. The first GameDale gameday at Pitbull Stadium takes place on Sept. 7, when the Panthers host Central Michigan. Now we just need to know whether the team will run out to “Timber” or “Fireball.”