Bryce Young lands NIL deal as podcast host: ‘There is no brand in college football bigger than Alabama’
By Keith Farner
Published:
Bryce Young has secured a new deal as a podcast host as part of his continued push into the name, image and likeness industry of college sports.
The Alabama quarterback has reportedly joined Colin Cowherd and iHeartRadio’s The Volume podcast network, Young will talk college football each week on The Bryce Young Podcast alongside Jake Crain, host of The Volume’s Jboy Show, according to The Hollywood Reporter. The show is expected to be released on Tuesdays.
“There is no brand in college football bigger than Alabama, and there is no position more celebrated than playing quarterback,” Cowherd said. “I just thought, you know what? This is really cool. It’s an opportunity for fans to hear somebody, to get the perspective of the quarterback, the on-field coach of Alabama, the best dynasty of my life. So it just felt kind of natural.”
THR noted that Young’s deal is one of the first examples of a football player kicking off his career in media while still in college.
CAA agent Ed Berry negotiated Young’s deal.
“I think this generation, that is what they know, that is what they have grown up with their whole life,” Berry said. “So them putting a microphone in front of their face and doing a 30-45–minute show, talking about the week? That’s a Thursday night for them. It’s not outside the box. It is very much who they are. I definitely think this will be the first of many that you see make these types of moves.”
A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.
