Quarterbacks have long been expected to be the biggest winners of the recent changes of name, image and likeness rules in college sports that allow players to profit off themselves.

But Alabama coach Nick Saban revealed that QB Bryce Young is doing incredibly well already, even though he hasn’t played a meaningful snap yet as the starter.

Saban on Tuesday spoke at the Texas High School Coaches Association convention, and was asked about NIL. Apparently, Bryce Young is doing quite well, Chris Hummer reported.

“Our QB has already approached ungodly numbers, and he hasn’t even played yet. If I told you what it is … it’s almost 7-figures,” Saban said.

In limited action last season, Young played in nine games during his first season and finished 13-of-22 passing for 156 yards and a touchdown.

But one reason why Young has generated the NIL interest is he came out of high school with a long list of accolades. He was the nation’s top-ranked dual-threat quarterback by all major outlets, a composite 5-star prospect. He was selected to play in the U.S. Army All-American Bowl in San Antonio, Texas, where he earned Offensive MVP honors and was named the All-American Bowl Player of the Year.

On another topic, Saban discussed why he keeps coaching.

“I’ve been part of a team since I was nine years old,” Saban said. “I am scared to death of when I’m not going to be part of a team. It’s a great experience.”