CBS gets special waiver to broadcast Iron Bowl
The SEC has given CBS a waiver to broadcast this year’s Iron Bowl game between Alabama and Auburn.
The waiver was necessary because this will be the sixth time that the network has broadcast an Alabama game this season.
Under the SEC’s television contract with CBS, the network is only allowed to show a team five times during one season, not including the SEC Championship Game. Because CBS has already shown five Crimson Tide games, it needed the waiver in order to show the Iron Bowl.
CBS has the first choice of which SEC game to show each week, and it usually chooses what it believes is the week’s best matchup. Several weeks this season, the marquee game has involved Alabama.
“The parameters of the agreement are flexible, as each season brings its own unique circumstances,” Chuck Dunlap, the SEC Director of Communications, told The Montgomery Advertiser. “This was a mutual agreement among all parties.”
Alabama (9-1, 6-1 SEC) can wrap up the SEC West title if it beats Auburn in the Iron Bowl. The Crimson Tide would also clinch the division if Ole Miss loses to either LSU or Mississippi State.
The Alabama-Auburn game is usually one of the most watched games of the SEC season. Alabama’s 55-44 victory over Auburn last year generated television and digital audience records for ESPN. ESPN’s broadcast averaged 13,529,000 viewers and a 7.4 HH US rating. It was ESPN’s most-viewed regular-season college football game since 1990.