Credit Trey Knox for managing to partner up with a company that has resulted in a ton of positive publicity on the first day of name, image and likeness.

That is the point, after all, to draw attention to these businesses while letting athletes make some money by promoting the brand.

For Knox, this promotion is likely going to result in his dog Blue getting some extra treats as the Razorback receiver has partnered up with PetSmart for a social media campaign.

Based on the interactions online, this promotion has been far and away the most popular of the day in the SEC.