Auburn has reportedly spent $30,000 for logo it didn't even do anything with
Following a minor online fan revolt, Auburn decided to hold off plans to slightly adjust its logo moving forward.
That news was first reported by The Auburn Plainsman earlier this week after the new logo leaked in the offseason.
“We have temporarily postponed implementation of the AU logo within the new system to allow opportunity for continued dialogue with stakeholders,” director of university communications services Preston Sparks said in an email statement Tuesday to The Auburn Plainsman. “The recommendations are not yet mandated.”
In the end, how much did that outrage cost Auburn? According to Brandon Marcello of 247Sports, the school has spent $30,000 and counting on the logo that may not have a future at Auburn.
Sounds like the school is trying to come up with creative ways to spend the money it thought it may have to spend paying Gus Malzahn’s buyout before the Tigers got off to a 5-1 start in 2019.
That’s a ton of money to spend on something you may not even widely use but if it makes fans happy, it’s probably a good decision to ditch the logo before things really get out of hand on The Plains.