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Pop-Tarts Bowl announces return for 2024 in humorous social media video
By Sydney Hunte
Published:
The Pop-Tarts Bowl —and, presumably, its edible mascot — will be back in the 2024 season.
Kellenova (formerly Kellogg’s), Pop-Tarts’ manufacturer, took over the sponsorship of the annual ACC-Big 12 postseason game from Camping World after the 2019 season, and it was known as the Cheez-It Bowl for the next 2 years.
Ahead of the 2023 campaign, though, it became the Pop-Tarts Bowl, with the initial edition drawing more attention across social media than the actual game itself. On Monday, during the College Football Playoff National Championship Game, bowl organizers dropped a humorous video on X announcing that the game would return in 2024.
Take a look below:
— Pop-Tarts Bowl (@PopTartsBowl) January 9, 2024
The 1st-ever Pop-Tarts Bowl went the way of Kansas State as it defeated NC State 28-19. Afterwards, Wildcats players, along with head coach Chris Kleiman, celebrated by chowing down on the game’s edible mascot.
One wonders what the 2024 season will hold for the game — but if nothing else, 2023 was a social media sensation.
Sydney is an Atlanta-based journalist who has covered everything from SEC and ACC football to MLS, the U.S. men's national soccer team and professional tennis. His work has appeared on such platforms as SB Nation, Cox Media Group and FanSided.
