UF alumni-founded MarketPryce Florida announces NIL initiative for Gator fans to support players through local businesses
MarketPryce, an online marketplace for student and professional athletes to connect directly with brands for marketing partnerships, announced it has launched an NIL initiative for University of Florida athletes.
MarketPryce Florida says it will connect UF student-athletes to alumni, fans, and local businesses through NIL partnerships. Florida alumni and fans will have the opportunity to directly support current and future Florida Gator athletes through donations of their choosing, the announcement states. Partnering with local businesses throughout Gainesville, MarketPryce Florida says it will disperse the donations on a rolling basis and pay UF student-athletes to promote these local businesses.
MarketPryce CEO Jason Bergman is a Florida alumnus. Fellow UF alum Darren Heitner, who has become a nationally prominent source of NIL news, is an advisor to MarketPryce Florida.
“As a former Gator myself, it’s hard to put into words how excited I am about MarketPryce Florida,” said MarketPryce CEO Jason Bergman. “At MarketPryce, we believe that every athlete, no matter their gender, background, or social media following should have equal access to endorsement deals. With MarketPryce Florida, every student-athlete at UF is going to be able to have an equal opportunity to promote some really cool local Gainesville businesses.”
Florida basketball’s Colin Castleton is one of 7 UF athletes who have already signed. MarketPryce Florida says it has already secured 40+ Gainesville-based businesses for the program.