The Georgia football brand will be all over the Super Bowl Sunday night.

Two of the game’s best players — Patriots RB Sony Michel and Rams RB Todd Gurley — will be helping their teams attempt to win football’s most coveted game, and you can bet your boots Kirby Smart and Bulldogs fans will be taking it all in.

Smart coached Michel at Georgia and coached against Gurley while he was the defensive coordinator at Alabama.

NBC Sports Boston Gary Tanguay visited UGA and Kirby Smart to ask Michel’s former head coach a few questions.

“The one that sticks out to me (about Sony Michel), and I don’t know exactly what time it was in the game, but it was during the Alabama game,” Smart responded when asked to share a story about Michel. “There was a point in time where we had lost a little momentum. The offensive line and the offense was out on the field. We had kind of started to grind them a little bit. We were moving the ball three, four, five yards a pop and he looked in every one of those offensive linemen’s eyes and he just gave one of the best three or four liners I’ve ever heard. Just passion, energy, you felt it was the real Sony. He really inspired those guys, ‘This is all you got, give me all you’ve got for 60 more minutes. We’re going to win this game.’ He was very passionate and it was moving. I thought he affected those guys. He did the same at halftime of Oklahoma. Everybody talks about it but halftime of Oklahoma, we come in down I don’t know how many — maybe 30, maybe 20-something points. The offense had scored but we just couldn’t stop them on defense. He came down to the defensive side of the ball and was very passionate about us stopping them. I told him, I said, ‘You’ve got to go affect those guys. They’re scared. They’re a little intimidated.’ He did an awesome job of affecting the defense with his energy.”

Following the College Football Playoff, Michel shot up NFL Draft boards, but it didn’t surprise Smart that Michel was drafted No. 31 overall by the Patriots.

“You know, I wasn’t so surprised as high as he went,” Smart said. “I thought it would be interesting to see where he went versus Nick (Chubb) because their styles are so different. But in a case where so many kids don’t want to play their last game because they’re worried about injury, I really think Sony Michel jumped maybe 20 or 30 picks in his last two games. So you can say, ‘well, I might get hurt’ or ‘I might go back in the draft,’ well here’s a guy that was probably going into the playoffs as a second-round, maybe a third-round pick, and he jumped all the way into the first, which we all know is a large margin.”

Michel has tallied 209 carries for 931 yards and six touchdowns during his rookie season in New England.