The University of Georgia will be putting up 44 digital billboards with rotating graphics around the state, focused mainly near Athens and Atlanta, the university says.

It’s sure to make Georgia Tech coach Paul Johnson even saltier, assuming that’s possible.

“We’re proud to be one of the most powerful brands in college athletics, and want to effectively tell our story,” said Senior Associate Athletic Director Andy Platt in a statement. “As part of our new multi-media campaign, we want to have a strong digital presence in Atlanta and give fans and alumni a great sense of pride as they approach Athens.”

UGA also installed billboards along the Highway 316 corridor to let fans know ‘they are almost home.’

Here are the photos from @UGAAthletics:

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