Brian Kelly sent a message to LSU players as the Tigers got set to open fall camp.

Kelly sent a message of continued improvement after the Tigers last season went 10-4 and beat Alabama to reach the SEC championship game they lost to eventual national champion Georgia.

One reason to believe in the Tigers is they have quarterback Jayden Daniels among 8 starters back on offense.

“Our process is to graduate champions, and to do that we need traits over talent, we have talent,” Kelly said. “We know we have talent, but so does every team on that board, from Florida State, all the way down. This is about elite, we’re no longer about being good. We gotta keep climbing, we got to keep getting better. We gotta keep going, we’re here for the same reason. We’re here to win the national championship. Are you here for elite? Then let’s go.”