LSU announces big revenue total from first season of alcohol sales at Tiger Stadium
For the first time, LSU sold alcoholic beverages throughout Tiger Stadium this season. And as would be expected, it brought in a lot of revenue for the school.
LSU athletics brought in $2.259 million in net revenue from the sale of more than 280,000 alcoholic beverages in the public areas of Tiger Stadium this season, according to senior associate athletic director Robert Munson. That doesn’t include the sales that from the premium areas of the stadium.
When LSU announced that it would start selling beer and wine throughout the stadium, it was optimistic that it would make its venue even better.
“This is all about enhancing the fan experience, responding to the feedback from our fans and doing it responsibly,” LSU athletic director Scott Woodward said in a statement back in June. “It’s a big addition to our events and we believe it will be a positive one overall, but we are going about it with the appropriate mindset and thorough planning.”
It seems to have worked successfully, as many fans took the opportunity to enjoy alcoholic drinks while watching the Tigers. LSU also set policies that all drinks must be dispensed into a cup by the concessionaire, a valid ID must be available for purchase and fans would be limited to two drinks per transaction.
LSU isn’t the only school that has increased its revenue by adding alcohol sales to its stadium. Fellow SEC school Texas A&M also had a big year in that regard, as it generated $1.3 million in its first season selling alcoholic beverages at Kyle Field.
Louisiana online sports betting is officially live in much of the state. Louisiana joined the handful of other SEC football states with legalized sports betting in January 2022.