SEC program becomes second in country to strike sportsbook partnership deal
LSU became the first program in the SEC, and just the second nationally to strike a deal with a sportsbook.
The Tigers have inked a multi-year partnership with Caesars Sportsbook to make it the exclusive gaming and sportsbook partner with the school. The deal follows a similar partnership with Colorado and PointsBet, as those are the only 2 in the nation, according to Ryan Butler of the Action Network.
“LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics,” said Chris Holdren, Co-President of Caesars Digital in a press release. “We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
Broadcast and digital sponsorship rights, visibility for Caesars Sportsbook throughout all of LSU’s 21 men’s and women’s sports programs are also included in the agreement, as well as opportunities for Caesars Sportsbook customers to attend LSU athletic events and access VIP hospitality at Tiger Stadium through their membership with the company’s industry-leading loyalty program, Caesars Rewards.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that,” said LSU Athletics Director Scott Woodward. “We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality.”
In addition to providing a financial commitment to LSU, Caesars will also create an annual scholarship fund to support Louisiana-resident LSU students. The fund will benefit students pursuing majors in sports administration, commerce and leadership, paving the way for future Tigers in the industry.
BREAKING: LSU and Caesars announce a multi-year partnership that makes Caesars Sportsbook the exclusive gaming and sportsbook partner of the school’s athletic department. First such SEC deal and second for a Power Five conference program after Colorado and PointsBet
— Ryan Butler (@ButlerBets) September 17, 2021